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Healthy Dog Treat Recipes To Sell

Healthy Dog Treat Recipes To Sell

Written by: Sarah C.

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Published on

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Time to read 3 min

Selling homemade dog treats is one of the most heartwarming — and profitable — small businesses you can start. Why? Because pet parents are willing to pay more for high-quality, healthy snacks they can trust.


But here’s the thing… not all recipes are created equal. If you’re selling, your treats need to be:

  • Healthy & safe (no harmful ingredients)

  • Attractive (because buyers shop with their eyes first)

  • Shelf-stable or easy to store (so they last long enough to sell)


The following recipes tick all those boxes — and they’re designed to be profitable and customer-pleasing whether you’re selling at markets, online, or through local pet shops.


Why Selling Healthy Dog Treats Works

  • Huge market — The pet industry is booming, especially in natural and organic products.

  • Repeat customers — Once dogs love your treats, their owners will keep buying.

  • Custom branding potential — Seasonal shapes, custom labels, and even gift packs.

  • Premium pricing — Healthy = higher perceived value.




If you also want to offer dog grooming products , pairing your treats with items like the FreshFur™ Shower Brush or MagicRoller™ Fur Remover for Clothes can boost your sales even more.


Recipe 1 – Sweet Potato & Oat Biscuits

A naturally sweet, high-fiber treat that looks beautiful in a clear bag with a rustic label.



Ingredients:

  • 1 cup mashed cooked sweet potato

  • 2 cups oat flour

  • 1 egg

  • 1 tbsp coconut oil




Instructions:

  1. Preheat oven to 175°C / 350°F.

  2. Mix sweet potato, egg, and coconut oil.

  3. Stir in oat flour until dough forms.

  4. Roll out and cut with bone or paw-shaped cutters.

  5. Bake 20–25 minutes until firm.




Storage Chart:

Storage Method Shelf Life Selling Tip
Room Temp 7–10 days Seal in kraft bags with moisture absorber
Fridge 2 weeks Add “keep refrigerated” to label
Freezer 3 months Great for bulk prep



💡 Seller Tip: This recipe is gluten-free, making it marketable to buyers with sensitive dogs.



Recipe 2 – Apple & Carrot Chews

Bright color, fruity scent — a customer magnet on any table.



Ingredients:

  • 1 cup grated carrot

  • 1 cup grated apple (peeled, no seeds)

  • 1 cup whole wheat flour

  • 1 egg




Instructions:

  1. Preheat oven to 165°C / 325°F.

  2. Combine carrot, apple, and egg.

  3. Add flour and mix until combined.

  4. Shape into small sticks or rounds.

  5. Bake 25–30 minutes until chewy but firm.

Storage Chart:

Storage Method Shelf Life Selling Tip
Room Temp 5–7 days Use window-front bags so customers see the color
Fridge 2 weeks Perfect for farmers markets
Freezer 3 months Prep in bulk and defrost before events

Recipe 3 – Pumpkin & Peanut Butter Coins

A fall favorite that can be sold year-round with cute seasonal molds.



Ingredients:

  • 1 cup pumpkin puree

  • ½ cup unsalted peanut butter (xylitol-free)

  • 1½ cups oat flour



Instructions:

  1. Preheat oven to 175°C / 350°F.

  2. Mix pumpkin and peanut butter.

  3. Stir in oat flour until thick.

  4. Roll into coins or press into silicone molds.

  5. Bake 18–20 minutes until set.




Storage Chart:

Storage Method Shelf Life Selling Tip
Room Temp 7–9 days Use decorative seasonal labels
Fridge 2 weeks Highlight “fresh & preservative-free”
Freezer 3 months Package in pre-weighed gift packs




Recipe 4 – Banana & Blueberry Mini Muffins

Perfect for gift boxes or premium packs — visually appealing and great for Instagram photos.



Ingredients:

  • 1 ripe banana, mashed

  • 1 egg

  • ½ cup blueberries

  • 1½ cups oat flour




Instructions:

  1. Preheat oven to 175°C / 350°F.

  2. Mash banana and mix with egg.

  3. Stir in oat flour, fold in blueberries.

  4. Spoon into mini muffin tins.

  5. Bake 15–18 minutes until golden.




Storage Chart:

Storage Method Shelf Life Selling Tip
Room Temp 3–4 days Sell as “fresh baked” for premium pricing
Fridge 1 week Include “best before” date
Freezer 2 months Offer bulk packs for repeat buyers

Packaging & Selling Tips

  • Label clearly — Include ingredients, storage instructions, and “for dogs only.”

  • Add branding — Stickers, ribbons, or seasonal designs increase perceived value.

  • Sample strategy — Offer free mini bites at markets; it boosts sales instantly.

Final Thoughts

Selling healthy dog treats isn’t just about baking — it’s about building trust and connection with pet parents.
When your products are safe, tasty, and beautifully packaged , they sell themselves.


Start small, perfect your recipes, and watch your customer base (and their dogs’ tails) grow.


And remember: a happy, healthy dog is the best brand ambassador you’ll ever have. 🐶