
Healthy Dog Treat Recipes To Sell
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Time to read 3 min
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Time to read 3 min
Selling homemade dog treats is one of the most heartwarming — and profitable — small businesses you can start. Why? Because pet parents are willing to pay more for high-quality, healthy snacks they can trust.
But here’s the thing… not all recipes are created equal. If you’re selling, your treats need to be:
Healthy & safe (no harmful ingredients)
Attractive (because buyers shop with their eyes first)
Shelf-stable or easy to store (so they last long enough to sell)
The following recipes tick all those boxes — and they’re designed to be profitable and customer-pleasing whether you’re selling at markets, online, or through local pet shops.
Table of contents
Huge market — The pet industry is booming, especially in natural and organic products.
Repeat customers — Once dogs love your treats, their owners will keep buying.
Custom branding potential — Seasonal shapes, custom labels, and even gift packs.
Premium pricing — Healthy = higher perceived value.
If you also want to offer dog grooming products , pairing your treats with items like the FreshFur™ Shower Brush or MagicRoller™ Fur Remover for Clothes can boost your sales even more.
A naturally sweet, high-fiber treat that looks beautiful in a clear bag with a rustic label.
Ingredients:
1 cup mashed cooked sweet potato
2 cups oat flour
1 egg
1 tbsp coconut oil
Instructions:
Preheat oven to 175°C / 350°F.
Mix sweet potato, egg, and coconut oil.
Stir in oat flour until dough forms.
Roll out and cut with bone or paw-shaped cutters.
Bake 20–25 minutes until firm.
Storage Chart:
Storage Method | Shelf Life | Selling Tip |
---|---|---|
Room Temp | 7–10 days | Seal in kraft bags with moisture absorber |
Fridge | 2 weeks | Add “keep refrigerated” to label |
Freezer | 3 months | Great for bulk prep |
💡 Seller Tip: This recipe is gluten-free, making it marketable to buyers with sensitive dogs.
Bright color, fruity scent — a customer magnet on any table.
Ingredients:
1 cup grated carrot
1 cup grated apple (peeled, no seeds)
1 cup whole wheat flour
1 egg
Instructions:
Preheat oven to 165°C / 325°F.
Combine carrot, apple, and egg.
Add flour and mix until combined.
Shape into small sticks or rounds.
Bake 25–30 minutes until chewy but firm.
Storage Chart:
Storage Method | Shelf Life | Selling Tip |
---|---|---|
Room Temp | 5–7 days | Use window-front bags so customers see the color |
Fridge | 2 weeks | Perfect for farmers markets |
Freezer | 3 months | Prep in bulk and defrost before events |
A fall favorite that can be sold year-round with cute seasonal molds.
Ingredients:
1 cup pumpkin puree
½ cup unsalted peanut butter (xylitol-free)
1½ cups oat flour
Instructions:
Preheat oven to 175°C / 350°F.
Mix pumpkin and peanut butter.
Stir in oat flour until thick.
Roll into coins or press into silicone molds.
Bake 18–20 minutes until set.
Storage Chart:
Storage Method | Shelf Life | Selling Tip |
---|---|---|
Room Temp | 7–9 days | Use decorative seasonal labels |
Fridge | 2 weeks | Highlight “fresh & preservative-free” |
Freezer | 3 months | Package in pre-weighed gift packs |
Perfect for gift boxes or premium packs — visually appealing and great for Instagram photos.
Ingredients:
1 ripe banana, mashed
1 egg
½ cup blueberries
1½ cups oat flour
Instructions:
Preheat oven to 175°C / 350°F.
Mash banana and mix with egg.
Stir in oat flour, fold in blueberries.
Spoon into mini muffin tins.
Bake 15–18 minutes until golden.
Storage Chart:
Storage Method | Shelf Life | Selling Tip |
---|---|---|
Room Temp | 3–4 days | Sell as “fresh baked” for premium pricing |
Fridge | 1 week | Include “best before” date |
Freezer | 2 months | Offer bulk packs for repeat buyers |
Label clearly — Include ingredients, storage instructions, and “for dogs only.”
Add branding — Stickers, ribbons, or seasonal designs increase perceived value.
Sample strategy — Offer free mini bites at markets; it boosts sales instantly.
Selling healthy dog treats isn’t just about baking — it’s about building trust and connection with pet parents.
When your products are safe, tasty, and beautifully packaged , they sell themselves.
Start small, perfect your recipes, and watch your customer base (and their dogs’ tails) grow.
And remember: a happy, healthy dog is the best brand ambassador you’ll ever have. 🐶